Recently, someone rated my "Online Book Marketing" article a 2 out of 5. That person apparently didn't like the article. My guess is that he or she was turned off by the marketing angle. Writers write; they don't sell. Some writers even view the concept of selling or marketing their... Read More
Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves "S & M" ? sales and marketing.For an author to become a successful self-publisher, he or... Read More
Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project... Read More
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More
So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not a salesperson, right?... Read More
1991 was a pivotal year in my life. My professional organizing business was 8 years old.The sales cycle was getting longer and longer for workshop and consulting work. I had formed these crazy habits called eating and paying the rent and was not eager to break either of them.That's when... Read More
There's just something so gratifying about owning your own books and creating an in-home library. Not only does book ownership provide you with hours, and hours of escape and enrichment, a well-stocked library is a great heirloom for future generations.What's not gratifying about the pursuit, however, is the ever-rising cost... Read More
Why Should Your Book Be on Amazon.com? Credibility. If your book is important, it should be available at the world's biggest book store.Visibility. People (including members of the media) will find your book and learn about you through your appearance on Amazon. (That's how I got into Woman's Day magazine.)Money.... Read More
Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine visible to the roving eyes of readers, your book needs a little help from its creator. So much effort has gone into publishing... Read More
TIP # 1Online reviews are paramount in importance when it comes to drawing attention to your book. And the best part is, you're in control of your own destiny!If you haven't yet submitted your own review on sites like Amazon and Barnes & Noble, what are you waiting for? This... Read More
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The topic of your book or eBook counts-big time. Which... Read More
What is your excuse for not being published? "I don't... Read More
Nowadays it's no longer a matter of whether or not... Read More
Did you know that your back cover information is, after... Read More
During the past year or so, I have done nearly... Read More
How would you like to have countless people clamoring for... Read More
Are you using these methods to promote your articles?If not,... Read More
Remember that the miracle of cloning sheep has its drawbacks.... Read More
When my first book was published way back ten years... Read More
Many writers write for the experience. Others dream of having... Read More