Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process.... Read More
The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify. While these qualifications change from company to company, the over all concepts are the same throughout. Unless you can... Read More
When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question. "Why do people read any printed material beyond the headline?"The answer, because there was something... Read More
Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off ? how to make a start. Can I help? Of course, I can.When you have been writing copy as... Read More
Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a... Read More
It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what... Read More
Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. But the copy--what is said about the businesses product--is often left to the end, receiving... Read More
Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you can describe your products or services in such a way that it... Read More
Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.It's all about "price".I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the... Read More
|
|||||
|
|
|
|||
1. Isolation technique It doesn't matter how good your... Read More
What ever happened to good old fashion, fundamental copywriting? Has... Read More
Do you ever have brilliant ideas for articles, books or... Read More
Question: If you were starting out and had no references... Read More
If your ad is not generating a lot of sales,... Read More
A significant reason behind websites that fail is the lack... Read More
So you finally built a website for your home-based business.... Read More
From time to time you will be faced with an... Read More
When I write copy for my advertising clients, I always... Read More
Even for those with the skills needed, finding copy editing... Read More