Memorable Sales Copy -- How to Write it

Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you can describe your products or services in such a way that it... Read More

How To Be Creative

Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity.The other day, I was watching some video tapes I had made of my... Read More

Ghostwriting: Your Questions Answered

Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. But there are people who can make the whole experience hassle-free. A ghostwriter will do all the work while you get... Read More

Content is King

IntroductionA pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone's head, but to me a great idea doesn't have any value until it's written down. Until it's written down it's just dust I the wind: here today and quickly... Read More

How To Make A Career Out Of Copyediting And Proofreading

Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to... Read More

Freelance Business Writers - How To Get The Best From Your Writer

At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform at the level you need. The question is, though, how do you find the best freelance business... Read More

Writing Suitable Copy for the Press

Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could... Read More

Calls-To-Action: Making Them Fit Makes All the Difference

It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common... Read More

Kick-Starting Body Copy

Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off ? how to make a start. Can I help? Of course, I can.When you have been writing copy as... Read More

Your Article Headlines will Make or Break Your Business

Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. Many do not realize that the headline is so important that no matter how good the content... Read More

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