Nowadays, we complain nearly all of the time about how few businesses remember how to provide quality service to their customers. But a recent trip to Italy not only reminded me that the art of service is not dead, but that providing outstanding service is the key to almost any... Read More
We'll be examining what makes follow up to prospects/customers so important on our online world today.Are you familiar with this scenario? Joined an affiliate program with good pay-out.Send an email to everyone you know and/or send an email to a list of peopleDidn't make any salesChange to another affiliate... Read More
It's a salesperson's worst nightmare- the phone call that comes in from a disgruntled customer. Not only does it create extra work for you, but it cuts into your valuable selling time. But believe it or not, this is actually a tremendous sales opportunity and a chance for you to... Read More
If you're a regular reader of my column you know that my number one pet peeve is bad customer service. Nothing chaps my backside more than paying hard-earned money for a product or service only to have the provider of said product or service become apathetic, obnoxious or just downright... Read More
One of my classes in management focused on the repeat customer. The course stressed the importance of the repeat customer to the financial welfare of the business. We spent hours discussing ways to turn "first time" buyers into repeat customers. This is not a new concept. We've all heard the... Read More
It's just a simple thing ? I bought a new set of shelves for my office. It wasn't a real problem, but when I got the shelves home, I found dents on the front of the shelves where the package had been leaned up on some other object, the shelves... Read More
There is a widely accepted principle of human behavior that goes something like this. "Your actions tell the world how you expect to be treated." Look all around you and you will find that the truth of this statement is as evident as the clothes you wear.So, if you don't... Read More
The defintion of Customer Relationship Management (CRM) that I favor is "CRM is the business strategy that aims to understand, anticipate, manage and personalize the needs of an organization's current and potential customers"From this we can learn that CRM is more than just a piece of software; CRM is a... Read More
No matter how hard you try, in business you simply can't please everyone. You could have a highly trained customer service squadron and an award-winning product, but still you'd have some buyers who just weren't happy. The bad news is that unhappy customers are more eager to share their experiences... Read More
My regular readers will know that one of the things I highly recommend doing with any online business is automating as many of your day to day tasks as possible.From a personal point of view, one of the tasks that takes up a lot of my time is answering emails.... Read More
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If there was a restaurant in your town that was... Read More
During the course of everyday business, many of you encounter... Read More
What a lot of money we have been wasting on... Read More
1. Hire people who have a service attitude. Some people... Read More
Whether online or off, if you plan on running or... Read More
If you're a pet owner, you know the stress of... Read More
What do your customers experience when they interact with your... Read More
Some time ago a major UK food retailer decided to... Read More
There are five techniques that have been proven to be... Read More
One of the mantras we hear repeatedly in business is... Read More