Why Ecommerce is Not Ready for My Daughter or Me

As the mother of a teenage clothing fanatic I'm often at my local mall. It occurred to me that the shopping experience for my daughter is attractive to her not because she wants to spend my money, but because the experience of buying itself is so rich to the senses.For... Read More

What is SSL (the little padlock)?

SSL ("Secured Socket Layer") is a protocol used to encrypt the communication between the user's browser and the web server. When SSL is active, a "little padlock" appears on the user's browser, usually in the status line at the bottom (at the top for Mac/Safari users.) This assures... Read More

Content Ever be Profitable?

THE CURRENT WORRIES1. Content SuppliersThe Ethos of Free ContentContent Suppliers is the underprivileged sector of the Internet. They all lose money (even sites which offer basic, standardized goods - books, CDs), with the exception of sites profering sex or tourism. No user seems to be grateful for the effort and... Read More

Eleven Things You Must Know About A Drop Shipping Directory And Its Company

1. Balance - You want to find a directory rich in many different categories of products rather than the quantity of products available. Many of the directories try to advertise how many products are available in their directory (i.e. 500,000 products). Why is the number of categories important? A directory... Read More

Products for a Successful Web Business

There are F words in business. We have seen many small businesses on the internet flourish and fulfil their dream, but sadly we have seen some flounder and fail because they had the wrong product.To be successful in a new business: Choose the right product or service. Learn everything there... Read More

Evaluating Vendors of Ecommerce Fulfillment Services

Once your website has secured an order, you have to fulfill it. While the fulfillment of digital goods is usually handled online, the delivery of physical goods is handled in a "brick-and-mortar" world.When choosing a fulfillment company ( http://www.4th-media.net/order_fulfillment/decision_making.php ) for your ecommerce operation, you need to evaluate both fulfillment... Read More

Turn Your Rusty Junk Into eBay Gold

Often times people to stop to realize the income potential of their "junk". And, when they DO decide it might be worth selling, they never give eBay a second thought.As I preach over and over again to my customers, don't ever think that you have something that nobody else would... Read More

Tell Them Whats in The Can!

What does 'the can' mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly what's in the can.Sliced peaches? Peas? Coffee?Really, it would be unthinkable for a can label designer... Read More

Shopping from Your Cell Phone with Froogle Wireless

Many surfers already know about Froogle, Google's shopping portal that is still in beta testing. Google has now expanded their Froogle service so that it is available on WML-enabled cellular phones. Most newer cell phones that can connect to the Internet have this capability.Users just need to enter wml.froogle.com in... Read More

The Five Most Commonly Encountered, Off-putting E-commerce Errors

While getting less public handwringing than during holiday season, the "abandoned shopping cart problem" continues to wreak havoc on online sales. Recently I judged a raftload of sites for the Webby Awards (my second time) and for the Inc. magazine Web Awards, as well as for my own clients. Here... Read More

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