Marketing Flat? Is It Your Plan or Your Vision?

60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all........ Read More

Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!

Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write. And writing a good one takes a lot of time, research and effort. But?a good letter will make you money.The... Read More

Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new luxury vehicle, or impress that special person?You can, if the timing is right and you market a product everyone needs!Here's a blueprint that outlines the 6 steps to start earning big money today.Step #1: Find a product everyone needs. I've... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you and like the sound of your product or service, then there's a good chance they'll tell other people about you.If they already use your product or service and are totally satisfied, then there's also a good chance that they'll recommend... Read More

Know Thy Competition

BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you break from ho-hum marketing, and learn to put your deeper beliefs and values into your promotion, a remarkable thing will happen: You will beat your competitors at every turn, attract precisely those clients who really need and appreciate the products... Read More

Trade Show Display Booth ? A Marvelous Contact System

Trade show booths are one of the best direct contact systems with end consumers. The face to face meeting opportunity with customers can provide some excellent results?provided you have a good communication strategy in place. Keep in mind that there are at least a hundred other advertisers at the same... Read More

Name the Top Cable Network

When Cable began as Community Antenna Television in 1948, all it did was collect over the air TV signals and send them down a cable.When Cable networks began, so did Cable advertising. The fledgling new networks sold (or gave away) ads in their programs. Memories are etched in our brain;... Read More

Determining Visitor Types

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with... Read More

Meaning and Marketing - The Hurricane

I step outside my back door and look at some large limbs lying on the ground. They are all dead. We've had the remnants of Hurricane Frances and Ivan come through here the past ten days. We've had lots of rain with manageable winds. Even so, the storms have done... Read More

9 Highly Effective Marketing Tips

Here are 9 low-cost but highly effective marketing tips to help you boost your sales and profits fast.Tip 1: Look for some low-cost ways you can enhance the perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit... Read More

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